The Agency Copywriters'
Guide to Startups

Hi, my name is Ashwin Krishnan!

I've worked for 3 years at Indian creative ad agencies creating campaigns for brands like Ikea, Amazon, Budweiser, Glance and Spotify before transitioning to
venture-backed tech startups.And now, I want to share everything I wish I knew before making that transition with you.

What you can expect to get out of this course:

  • Learn the Different Skills and Mindsets Changes Required to Become a Startup Marketer

  • Learn to Shift from Agency Creativity to Data-Driven Copywriting to Boost Your Value

  • Learn how to work with product, sales, and growth teams to drive effective marketing

This free email course gives you everything you need to transition to and thrive in startups.

Want to make sure this free email course is “worth it” before you sign-up?

Why Agency Copywriters Fail in Startups (...And How to Fix It)

Day 1: Overemphasis on Creativity at the Expense of Results (Fix: Shift to Conversion Copywriting)Day 2: Difficulty Adapting to Different Hats (Fix: Expanding your Skill Set Beyond Just Writing)Day 3: Not Adopting a Missionary Mindset (Fix: Aligning your Work with the Startup’s Vision)Day 4: Working in Silos (Fix: Collaborating closely with product, sales, and growth teams)Day 5: Not Embracing Rapid Iteration and Testing (Fix: Use data-driven insights to refine your copy)

Hooray! The first lesson of The Agency Copywriters'
Guide To Startup Marketing is on its way to your inbox.

Within the next minute or two, you're going to get an email from me Ashwin Krishnan.This email contains instructions to get started with the 'Agency Copywriters' Guide To Startup Marketing', so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)